Meta Instagram Close Friends and DM

This project spotlights Instagram’s Close Friends and DM features, designed to resonate with Gen Z audiences across Southeast Asia. Built around the theme of intimate digital connection, the campaign showcases authentic, playful interactions among friends—fostering realness in a curated world.

To ensure maximum impact across platforms, the ad is crafted in multiple formats: 16:9, 9:16, 1:1, 4:5, and 2:3, optimized for seamless storytelling across feed, story, and reel placements.